Company logo for the service called incoming
The propellor on the logo is supposed to represent the drone and the clothes hanger is representing the clothes. The company name, I'm still working on, but so far, I have called it incoming instead of CDS (clothes delivery service) because it's shorter.
evidence of work - 25/10.16
Idea 1 for the drone delivery clothes service. This concept is based on a drone the 4 circles and the clothes hangar the triangle shape with lines.
Development of the product/service
The service that I have thought of to design was to be a clothe delivery service via drone. The development of the service includes:
- Gathered ideas from various images like drones and pizza
- started off as a pizza delivery service
- Then I thought that maybe it could be a maintenance drone (drone that fixes electrical problems, scans for breaks in piping. etc)
- now it is a dry cleaned clothes delivery service via drone.
Image of dry cleaned clothes being delivered via drone.
I found this image on google, however, this isn't an actual service/ product and that this style of delivery is not effective in windy weather, rain, hail or sleet or lighting storms.
Coggle product mind map
After the class discussion, I have discovered that Phil and I have the same idea, therefore, I will change the drone pizza delivery service to a clothe delivery service. Maybe Amazon.
20/10/16 work
This lesson, we watched the Gruen Transfer Child Labour Pitch, The pitch - Grumpy children and The pitch to invade New Zealand.
Work completed - 17/10/2016 - The Evolution of the Logo
The Evolution of the Logo
- Identify several historical interpretations of the symbol of an apple?
The symbol of an apple has been interpreted and used by several companies. The image of an apple shows western viewers their association with nature, food, the “forbidden fruit” in the Garden of Eden, Snow White and the poisoned apple and Apple computers.
- Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain.
I think that Apple wasn’t thinking of these symbolic meanings when selecting the name/logo because they were more focused on choosing an image that was easy to see and was trendy.
- When did logos rise in popularity? Where were they found?
Logos rose in popularity around the 20th century, They were found originally through the use of family crests, uniforms and religious symbols.
- Define semiotics.
Semiotics is the study of signs, symbols and the use of their interpretation.
- Name one symbol which is rooted in the Bible?
One symbol that is rooted in the Bible is the symbol of a snake. It signifies evil for those who follow the bible, but without our Western culture and mythological association, a serpent remains a serpent.
- Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power.
A “potent talisman” from the twentieth century is the swastika. It gained such power by being the identification of a Nazi army and now many argue whether this logo is a masterpiece or an abomination.
- Explain the impact of the Industrial Revolution on marketing.
The impact of the Industrial Revolution on marketing was that it expanded the reach and power of mass production and the marketing used to promote it.
- When considering corporate identify, which company changes it’s logo daily?
The company google changes its logo daily.
- Explain the term ‘brand era’.
The term “brand era” is the idea that the logo has evolved from a mark of quality on a product to a visual distillation of a cultural ideal.
- What is identified as a fundamental desire of all humans?
The fundamental desire of humans is to understand the world in visual terms that we can understand and foster.
Summary of observations of logo changes
Identify commonalities between the gradual changes that have taken place within the logo development of the following six companies and suggest what makes a logo successful in the twentieth century?
Commonalities between gradual changes in logos are that they are continuously updating to stay in trend. The things that makes a successful logo are: Simplicity (unique without being overdrawn), Memorable (will others know it by looking at it), Timeless (still effective after a long time), Versatile (applicable on various mediums), Appropriate (intended for its purpose).
We live in a world where everything is evolving. Brands need to reinvent themselves in line with the changing customer preferences and tastes. This is one the the main reasons companies change their logos conveying they are modern, constantly making efforts to to better themselves. For example, the Mercedes logo below has changed so often overtime to stay in fashion of the time period.
Commonalities between gradual changes in logos are that they are continuously updating to stay in trend. The things that makes a successful logo are: Simplicity (unique without being overdrawn), Memorable (will others know it by looking at it), Timeless (still effective after a long time), Versatile (applicable on various mediums), Appropriate (intended for its purpose).
We live in a world where everything is evolving. Brands need to reinvent themselves in line with the changing customer preferences and tastes. This is one the the main reasons companies change their logos conveying they are modern, constantly making efforts to to better themselves. For example, the Mercedes logo below has changed so often overtime to stay in fashion of the time period.
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