The Evolution of the Logo
- Identify several historical interpretations of the symbol of an apple?
The symbol of an apple has been interpreted and used by several companies. The image of an apple shows western viewers their association with nature, food, the “forbidden fruit” in the Garden of Eden, Snow White and the poisoned apple and Apple computers.
- Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain.
I think that Apple wasn’t thinking of these symbolic meanings when selecting the name/logo because they were more focused on choosing an image that was easy to see and was trendy.
- When did logos rise in popularity? Where were they found?
Logos rose in popularity around the 20th century, They were found originally through the use of family crests, uniforms and religious symbols.
- Define semiotics.
Semiotics is the study of signs, symbols and the use of their interpretation.
- Name one symbol which is rooted in the Bible?
One symbol that is rooted in the Bible is the symbol of a snake. It signifies evil for those who follow the bible, but without our Western culture and mythological association, a serpent remains a serpent.
- Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power.
A “potent talisman” from the twentieth century is the swastika. It gained such power by being the identification of a Nazi army and now many argue whether this logo is a masterpiece or an abomination.
- Explain the impact of the Industrial Revolution on marketing.
The impact of the Industrial Revolution on marketing was that it expanded the reach and power of mass production and the marketing used to promote it.
- When considering corporate identify, which company changes it’s logo daily?
The company google changes its logo daily.
- Explain the term ‘brand era’.
The term “brand era” is the idea that the logo has evolved from a mark of quality on a product to a visual distillation of a cultural ideal.
- What is identified as a fundamental desire of all humans?
The fundamental desire of humans is to understand the world in visual terms that we can understand and foster.
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